Cannes Lions
PAGES BBDO, Santo Domingo / TRICOM / 2008
Awards:
Overview
Entries
Credits
Execution
With 30 thousand spectators in the arena and more than a million people at home watching the game we decided to create a live action on the field that simulated the experience of surfing the web on a slow connection. Prior to the game we rehearsed with the players so that, upon a signal only they saw, they would freeze in a specific moment of the game, go back to playing normally and freeze again. After repeating this a couple of times a person would come out with a sign that read “Live it without the wait with Tricom’s High Bandwidth”.
Outcome
The Internet Service Provider experienced a 23% growth in new subscriptions. Some bloggers published the video in their blogs and it became a viral under the title “The Quisqueya Stadium freezes up”.It was also commented the next day in the newspapers, radio and TV sport shows.
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