The idea was to develop a campaign that would support Trident’s long lasting flavor promise. For that, we came across an interesting concept that appealed to our target group: “When it lasts longer, it's better”.When you’re having a good time, you wish the moment would never end, but it always does. In the TV ad, we elongated that blissful moment for as long as we could using the slow motion technique, that way a good time that usually lasts a small amount of time, lasts longer with Trident.