Cannes Lions

TRIDENT JAM

BADILLO SAATCHI & SAATCHI, Guaynabo / MONDELEZ INTERNATIONAL / 2013

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Overview

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Credits

Overview

Execution

We deployed the game at an installation at Plaza Las Americas, the largest mall in the Caribbean.

We decided to engage the user into experiencing the product in its right context: through a fun experience. We decided to transform the very act of chewing Trident in a "fun token" you could use to play a game and win a chance to meet Lady Gaga in Person. We developed a hardware controller that measured chewing action and via Arduino, transformed it into points you could score in the game. The goal was simple: chew to the rhythm of the music. The player who chewed the best score, wins.

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