We deployed the game at an installation at Plaza Las Americas, the largest mall in the Caribbean.

We decided to engage the user into experiencing the product in its right context: through a fun experience. We decided to transform the very act of chewing Trident in a "fun token" you could use to play a game and win a chance to meet Lady Gaga in Person. We developed a hardware controller that measured chewing action and via Arduino, transformed it into points you could score in the game. The goal was simple: chew to the rhythm of the music. The player who chewed the best score, wins.