Cannes Lions

TRINA DRINK

STORM DIGITAL COMMUNICATIONS, Madrid / CADBURY / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

TriNa is the leading non-carbonated soft drink in the Spanish market. It is owned by Cadbury Schweppes.

The objective was to highlight the main competitive advantage that the brand has over its competitors: the fact that it has no bubbles.