In 2018, we found out many brands couldn’t be trusted with our data. Data breaches continuously put privacy and security in the headlines, placing increasing responsibility and pressure on global businesses.

Watson Compare & Comply is specifically designed to identify and mitigate business risks. It can analyze large amounts of data within complicated and unstructured documents, understand important elements, and find anomalies or patterns. This results in fewer errors and reduced risk.

We set out to design a compelling interactive experience to showcase these capabilities to industry leaders around the world – demonstrating how Watson’s cutting edge AI features can identify and tackle data risks at a global scale before they become a problem.

In 2018, we found out many brands couldn’t be trusted with our data. Data breaches continuously put privacy and security in the headlines, placing increasing responsibility and pressure on global businesses.

Watson Compare & Comply is specifically designed to identify and mitigate business risks. It can analyze large amounts of data within complicated and unstructured documents, understand important elements and find anomalies or patterns. This results in fewer errors and reduced risk.

‘Triple-Checked’ brought this to life, in real-time, through an interactive touch screen experience appearing at industry events. It demonstrated how Watson’s cutting edge features - Visual Recognition, Natural Language Understanding, and machine learning- could help industry leaders around the world identify and tackle data risks at scale before they become a problem.

By completely personalizing the experience, prospective customers could clearly see how the advanced technologies could be applied to their business like never before.

The target audience was the thousands of delegates at industry events such as IBM Think. We were specifically targeting business influencers such as CMOs and their data teams. Our strategy was to demonstrate Watson’s AI ability to dramatically reduce privacy risks for business in a highly personal and relevant manner.

By using a suite of cutting-edge AI features to demonstrate how IBM Watson could help them reduce risks to their personal data, we made it easy for prospective customers to see how the advanced technologies could be applied to their businesses, helping them extract data from legal documents and mitigate risk.

‘Triple-Checked’ launched at IBM Think in March 2018. Then, to reach over 239,000 business leaders, it featured at 7 of the most influential tech and business conferences, including Vivatech, Think Paris, AI Summit, and CES. It leveraged a very real, ongoing global conversation about data protection, targeting and engaging the right audience, and demonstrating the essential business application of Watson’s cutting edge AI technology.

To read through the T&Cs of the most downloaded apps and find all the privacy related terms would take a person 76 days. Using Natural Language Understanding, it took Watson just seconds.

Once Watson had compiled all the relevant privacy data, we invited trade show attendees to scan their phones. Watson Visual Recognition was trained to recognize the icons from the most downloaded apps and, using an IBM Cloud service, instantly identify them. Then, Natural Language Understanding digested, analyzed, and cross-referenced millions of lines of smallprint to identify relevant privacy data, and zero in on the risks. In real-time, machine learning suggested steps to safeguard their personal data.

The interactive installation used Web Stack, React and WebGL visualizations to seamlessly enhance the story. The full kiosk experience was built to be road-ready, packaged with Electron for easy deployment at events around the world. User metrics were also collected anonymously to deliver learnings and continuously optimize future experiences.

For the first time, all of this was demonstrated instantaneously in real-time. By completely personalizing the experience, ‘Triple-Checked’ demonstrated Watson’s world-leading capabilities in a highly relevant way, making it easy for prospective customers to see how the advanced technologies could be applied to their businesses.

‘Triple-Checked’ launched at IBM Think in March 2018. Then, to reach over 239,000 business leaders, it featured at 7 of the most influential tech and business conferences, including Vivatech, Think Paris, AI Summit, and CES. The experience immediately resonated with individuals. Built-in Visual Recognition identified 6,400 apps in real time, highlighting personal risks, and driving an engagement time of over 3 minutes per user.

IBM tapped into a global conversation about data protection and corporate responsibility. Targeting and engaging the appropriate audience, and demonstrating how Watson’s cutting edge AI technology is designed to have a substantial, real-world impact on their business.