Cannes Lions
R/GA PORTLAND / JORDAN BRAND / 2018
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Jordan Brand pays tribute to Russell Westbrook's milestone season with a spot and online video to commemorate Westbrook breaking Oscar Robertson’s single-season triple-double record. Featuring Stevie Wonder’s 1974 hit “Higher Ground,” the spot combines archival footage of the Big O with game and behind-the-scenes footage of Westbrook, concluding with the Thunder guard’s signature provocation: Why Not?
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