Cannes Lions
HENDERSON BAS, Toronto / CHURCH & DWIGHT / 2006
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The objective for this programme was to create an association between Trojan condoms and pleasure by leveraging a new way to think of condoms.Henderson Bas created a microsite for Trojan Condoms that assists Trojan in achieving “Top-of-mind” brand awareness over its competition. It communicates the “Pleasure You Want. Protection You Trust” equity, and ultimately positions Trojan as the “condom of choice” amongst males aged 18-24.
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