Cannes Lions

TROJAN CONDOMS

HENDERSON BAS, Toronto / CHURCH & DWIGHT / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The objective for this programme was to create an association between Trojan condoms and pleasure by leveraging a new way to think of condoms.Henderson Bas created a microsite for Trojan Condoms that assists Trojan in achieving “Top-of-mind” brand awareness over its competition. It communicates the “Pleasure You Want. Protection You Trust” equity, and ultimately positions Trojan as the “condom of choice” amongst males aged 18-24.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Rising Time

72ANDSUNNY, New york

Rising Time

2020, CHURCH & DWIGHT

(opens in a new tab)