TROLL as magical thinking. 

The client name is unusual, Felix Trolldenier, what seemed to him like a disadvantage, it seemed to us an added value, so we abbreviate the name and turn it into a brand. The signature contextualizes the name in their own world. Supernatural, reinforces what is beyond the limit, post-production as manipulation of the truth, beyond the perception of man.

Name and services united by the perception of the supernatural.

Troll is a figure that inhabits our imagination. The idea is to recreate this figurative and symbolic scenario in an unusual and fun way.

The identity is based on the Troll figure. We use typography as a figurative element and give it personality and expression.

How could we give life and articulated movement to a figurative logo?

This challenge was carried a conceptual step forward. A character brand.

From the use of motion capture technology, it was possible to replicate actual movements and link them

to the typography used in the identity, approaching the performance of a living figure to a character.

We created, with high technology, a universe of new tools, deconstructing the idea of ??monster, making it fun, emotional and real.

As a new and innovative brand, that uses high technology to carry a brand concept, it was published on creative and specialized websites, magazines and also shared as a live example of an idea of a figurative and symbolic scenario in an unusual and fun way. TROLL is a figure that inhabits our imagination, and this concept passed along to new clients, that accept TROLL as a symbol for the company's quality outcome. Name and services united by the perception of the supernatural.