Being a so versatile car, a Troller can have different kind of owners. Most of them older men, who would use it as "Trail car". Our goal was to make it more popular among the target, by making them understand that they can give the car not only a rought use, but the use use that they really like it to have.

The work was done after the "Made of what you're made of" concept was created. It features all the elements of one good "adventure" having the consumer as the point of start, and going all the way until a Troller is formed. Each execution contemplate a different kind of environment, and it's elements, and therefore, a different kind of owner.

As the campaign is still in its early stages, results (in terms of sales and perception) are currently being tabulated.