Cannes Lions

TROPHY MODEL

TAXI CANADA, Toronto / BOSTON PIZZA INTERNATIONAL / 2015

Film
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Overview

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Credits

OVERVIEW

Description

Boston Pizza wants to be known as Canada’s #1 sports restaurant. So we developed the Boston Pizza ‘Fan Stories’ campaign to profile people who are connected to sports in an interesting way and tell why they are fans of Boston Pizza.

‘Trophy Model’ is the story of a man who models the tops of sports trophies for a living. His job isn’t as glamorous as you might think; it’s a lot of long days and nights holding sports trophy poses for a sculpture. He’s a big fan of Boston Pizza because he can get a wide variety of foods delivered right to his studio.

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