We were charged with establishing Tropicana as New York’s orange juice.

We wanted the design of the campaign to be bright to convey a sunny departure from the routine, especially considering that these were going to be up in major commuter thoroughfares. We also wanted to integrate the typography and the illustrations in a way that accentuated both elements harmoniously.

The campaign was celebrated by consumers with numerous blog posts and positive social media chatter. Also, sales were up 35%.