Cannes Lions

TROPICANA SINGLE SERVE 12 OZ ORANGE JUICE

DDB NEW YORK / TROPICANA / 2012

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Overview

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Credits

Overview

Description

We were charged with establishing Tropicana as New York’s orange juice.

Execution

We wanted the design of the campaign to be bright to convey a sunny departure from the routine, especially considering that these were going to be up in major commuter thoroughfares. We also wanted to integrate the typography and the illustrations in a way that accentuated both elements harmoniously.

Outcome

The campaign was celebrated by consumers with numerous blog posts and positive social media chatter. Also, sales were up 35%.

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