Cannes Lions
BLUE HIVE, Buenos Aires / FORD / 2015
Overview
Entries
Credits
Description
Ford Trucks have a special bond with their customers because, for them the truck becomes their homes, an extension of their own body. Truck drivers are also surrounded by a mystic aura, because of all the legends and mystery built around their characters.
But the truth is nobody knows for certain what they feel, or how their erratic, weathered, and melancholic lifestyle, is actually like.
Execution
For the launch of the Ford trucks fanpage we connect with truck drivers in a different way, give them something they could identify with. We personalize the message, we interact with them in a way no brand has.
Outcome
We use this content to launch Ford Trucks facebook fanpage achieving 20000 organic fans in only a month with an average of 4% of PTA and 97% comments favorability.
In Youtube we achieve an average view duration of 98% meaning that people liked the video and watch all the content to the end. And between 500 and 700 organic views in two weeks (differing between the three videos).
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