Cannes Lions

TRUCKS

SCHOKOLADE FILMPRODUKTION, Stuttgart / DAIMLER / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

The film is a complexly composed mix of 3d renderings of design data, animated 2d landscapes made in a separate photo shooting, photos of various vehicle bodies and digital and partly animated landscape illustrations.

Outcome

Web-page hits were up to ten times higher compared to other product lines. The “Zetros web special” is the most successful page over the last two years. It had about 40,000 clicks in the last quarter – an extraordinary value for a niche vehicle.

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Impressed

JUNG von MATT, Hamburg

Impressed

2016, DAIMLER

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