Cannes Lions
BBDO GROUP GERMANY, Berlin / TRUE FRUITS / 2015
Overview
Entries
Credits
Description
True fruits are truly the most straightforward smothies ever.
That's because the content is exactly what it says on the label.
We prove this in 3 extraordinary spots themed "Nothing but the fruit", featuring plain honest fruits. Literally
Execution
We are in a children’s room. You can hear a music box playing in the background. A blackberry is standing in front of a hamster cage.
The blackberry calls out with a childish voice:
“Mr. Bibo!“
The blackberry is more insistent:
“Mr. Bibo!“
Nothing happens. We see a close-up of the blackberry as it calls out it horror:
“DAAAAADDY!“
Cut. A green apple is now standing next to the blackberry. The apple seems annoyed:
“Yeah…What is it !?“
The blackberry is anxious:
“Mister Bibo won’t wake up!“
The apple says:
“Oh yeah, he’s dead.“
The blackberry asks hopefully:
“But maybe he’s just reeeeeally sleepy?“
The apple says:
“No, he’s just reeeeeeeally dead. Look how stiff he is.“
The blackberry is fighting to hold back tears:
“Is he going to hamster-heaven now?“
The apple retorts:
“No, there’s no such thing! He’s going in the bin!“
The blackberry begins to cry and stammers:
“But granny says everyone goes to heaven when they die.“
The apple says:
“Yeeeeeah, she only tells herself that, because she is going to die soon too.“
(The super blends in:)
Nothing But the Fruit.
(Packshot with logo:)
true fruits
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