Cannes Lions

TRUE FRUITS SMOOTHIES

BBDO GROUP GERMANY, Berlin / TRUE FRUITS / 2015

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Overview

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Credits

OVERVIEW

Description

True fruits are truly the most straightforward smothies ever.

That's because the content is exactly what it says on the label.

We prove this in 3 extraordinary spots themed "Nothing but the fruit", featuring plain honest fruits. Literally

Execution

We are in a children’s room. You can hear a music box playing in the background. A blackberry is standing in front of a hamster cage.

The blackberry calls out with a childish voice:

“Mr. Bibo!“

The blackberry is more insistent:

“Mr. Bibo!“

Nothing happens. We see a close-up of the blackberry as it calls out it horror:

“DAAAAADDY!“

Cut. A green apple is now standing next to the blackberry. The apple seems annoyed:

“Yeah…What is it !?“

The blackberry is anxious:

“Mister Bibo won’t wake up!“

The apple says:

“Oh yeah, he’s dead.“

The blackberry asks hopefully:

“But maybe he’s just reeeeeally sleepy?“

The apple says:

“No, he’s just reeeeeeeally dead. Look how stiff he is.“

The blackberry is fighting to hold back tears:

“Is he going to hamster-heaven now?“

The apple retorts:

“No, there’s no such thing! He’s going in the bin!“

The blackberry begins to cry and stammers:

“But granny says everyone goes to heaven when they die.“

The apple says:

“Yeeeeeah, she only tells herself that, because she is going to die soon too.“

(The super blends in:)

Nothing But the Fruit.

(Packshot with logo:)

true fruits

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