#TrueBrewSingaporean is a series of three 30 seconds cinematic bliss featuring the authentic craftsmanship of Singaporean brewers from different ethnicities and brewing techniques. In the opening sequence, the narrative unfolds with each artisan relating their beliefs in what goes into a perfect cup. Next, these masters give us a sneak peek into the rarely filmed roasting process that is shrouded in secrecy. The access gives us powerful visuals that beautifully captures the soul behind each individual brew. This reinforces the heart of the narrative nucleus, which is exceptional ingredients creating authentic flavours. Further in the films, each maestro demonstrate their unique brewing skills that complete their unique individual cup. The familiar thread is their stance on how sugar covers up the beverage’s true character. Finally the film wraps up with the campaign message, “Less Sugar More Flavour”.