In the films, Trust customers are visited by the God of Wealth (an iconic symbol of the Lunar New Year). His sudden appearance surprises them, and his cryptic “huat” (colloquial term for gaining prosperity) leads to a hilarious exchange of “huats” and “whats”.

Through the interactions between the God of Wealth and Trust customers, the films highlight the extra prosperity people can enjoy by simply using Trust, with each one tying back to a specific benefit or promotion in the end frame.