A car race between a blind driver and a sighted one behind the wheel of two Audi S5 equipped with Audi Intelligent Assistance, on a track covered by thick banks of fog.

Implementation

A video in which we demonstrated that trusting technology is the only way to make it work at its best and to face challenges never tried before.

In fact, the winner was the driver who had the courage to rely completely on the driver-assistance systems of the car. He is Mike Newman, blind driver and 8 Guinness World Record holder.

Timeline

June - August 2017

Placement

" TV

" Audi Italia social channels

" Digital (display, social, programmatic)

Scale

Full Movie: 130"

Cut 30"

Behind the scene: Interview to Mike Newman

Reach

150 million global reach considering the whole campaign

Engagement

- Shares of the online video: 9.000

- Other interactions (reactions, comments): 33.000

- +221% interactions in comparison to the other contents on Audi's social channels.

Impact

- Over 6 million views

- +400% visits to Audi Innovative website in just one month.