“Schlag den Raab” (“beat the Host”) is the most famous action driven live Game Show on German prime time Television. With its thrilling challenges, it was the perfect show to stage the NISSAN QASHQAI 360 prominently.

And here is what we did: With our individually designed game “Blind driving” we took parking onto a new level! All car windows were completely blinded with foil and Stefan Raab and the candidate were challenged to park their QASHQAI 360s under high time pressure in parking slots between another 16 white QASHQAI 360s, only by using its “around-view-monitor” system. Stefan Raab picked up the AVM technique amazingly fast and was the first to park his QASHQAI into all 4 parking slots safely.

It was an outstanding integration, featuring the unique AVM-System and NISSAN QASHQAI in almost every shot.

o Costs vs. Media value almost 1:7

o 8 minutes of product integration in an individually designed editorial game featuring the unique „around-view-monitor-system” of NISSAN QASHQAI 360.

o A prominent image transfer between NISSAN and the German TV Star Stefan Raab.

o The set of 16 white NISSAN was amazing and drew additional attention.

o 44.0000 search requests on Google during the show.

o The incredible success of the “Blind driving” game helped Nissan to keep its leading position in the fiercely contested market segment of compact SUV’s in Germany! (source: Federal Office for Motor Traffic)