Cannes Lions
BBDO SAN FRANCISCO, San Francisco / MARS / 2017
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A new brand from Mars, goodnessKNOWS® Snack Squares, believe that every try is a step to a better you. To prove it, we invited people who’ve always wanted to try acting, but never have, to come give it a try in our commercials. Those who participated weren’t coached, instead they were given a list of product features and were asked to do their best spokesperson performance to convey them. We set out to remove the barriers that would otherwise discourage people from trying things they thought were too impossible and turned farfetched aspirations into real life accomplishments.
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