DIAMOND OGILVY, Seoul / YUHAN KIMBERLY / 2015
Wife keep distance from her husband, and refuses to go out with him.
By the time the husband feels sad and disappointed, he finds out his wife has urinary incontinence symptom.
The wife is reluctant to wear DEFEND because she feels shamed, so the husband bravely wears DEPEND first to encourage her that it is no different than a regular underwear.
Wife encouraged by his action, wears DEPEND and enjoys lively life again.
DDB GROUP SINGAPORE, Singapore
2016, JOHNSON & JOHNSON