Cannes Lions

TRY ON FIRST FOR SOMEONE YOU LOVE

DIAMOND OGILVY, Seoul / YUHAN KIMBERLY / 2015

Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Wife keep distance from her husband, and refuses to go out with him.

By the time the husband feels sad and disappointed, he finds out his wife has urinary incontinence symptom.

The wife is reluctant to wear DEFEND because she feels shamed, so the husband bravely wears DEPEND first to encourage her that it is no different than a regular underwear.

Wife encouraged by his action, wears DEPEND and enjoys lively life again.

Similar Campaigns

12 items

Like Shower_Baby Wet Wipes

DIAMOND OGILVY, Seoul

Like Shower_Baby Wet Wipes

2016, YUHAN KIMBERLY

(opens in a new tab)