Cannes Lions

TRY ON FIRST FOR SOMEONE YOU LOVE

DIAMOND OGILVY, Seoul / YUHAN KIMBERLY / 2015

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Film

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Wife keep distance from her husband, and refuses to go out with him.

By the time the husband feels sad and disappointed, he finds out his wife has urinary incontinence symptom.

The wife is reluctant to wear DEFEND because she feels shamed, so the husband bravely wears DEPEND first to encourage her that it is no different than a regular underwear.

Wife encouraged by his action, wears DEPEND and enjoys lively life again.

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