In response to a large increase in tablet traffic, Staples, the second largest online retailer decided to lead the way by being the first retailer to fully optimise their website for tablet. t.staples.com was designed to create a rich, interactive experience that makes best use of the tablet's capabilities. Since the fully optimised site was launched, Staples has seen a substantial increase in conversion coming from tablet. They are pioneering the way to create the ultimate shopping experience on tablet.