SUVs have overtaken passenger cars as the main type of vehicle sold in Australia. Yet many owners are city dwellers whom rarely test the true capabilities of their vehicle. This campaign acknowledges that the Tucson's capability makes up for any lack of in their owners.

An inner-city couple venture into the great outdoors in their Tucson SUV. They set up camp, only to have their unpegged tent escape in the wind. A wild chase ensues. Thanks to their Tucson, they hunt it down.