Cannes Lions

TUI BEER

SAATCHI & SAATCHI NEW ZEALAND, Auckland / DOMINION BREWERIES / 2012

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Overview

Description

Seizing an opportunity that only comes around every one hundred years, this radio ad for Tui beer played out at exactly eleven minutes past eleven on 11/11/11.

A momentous occasion, reminding Tui drinkers that Tui beer is always the perfect companion to any once in a lifetime experience.

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