Cannes Lions

TUI TOUR OPERATOR

SPRINGER & JACOBY WERBUNG, Hamburg / TUI DEUTSCHLAND / 2003

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Overview

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OVERVIEW

Description

Most people take pictures all year long. And in autumn and winter, photos are not particularly nice. So TUI has placed the perfect holiday photo inside the photo developing envelope. On the back is a specific holiday offer.

Outcome

The end-user picks up his photos and realizes that the TUI photo is much nicer than his own. The message is that it's once again time to book a great holiday with TUI.

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