To show our target audience that TUI is different from other travel operators, as it offers more in-depth travel experience.

With a small budget for the entire campaign, we needed some simple, impactful, and eye-catching visual solutions to capture the imagination of the audience.

The stopping power of this newly launched campaign had successfully led people to find out more about TUI's offerings, but measurable results have yet to be made available at the time of this award submission.