We ran two internet banners: One banner advertised the Mercedes-Benz C-Class. The other banner advertised TUI tourism company’s Golf Academy. In this banner, the user could take a simple golf practice shot. However, when he hit the ball it flew off course, straight into the Mercedes-Benz banner, proving the function of the innovative Brake Assist System in the C-Class. And proving that the player needed to visit TUI Golf Academy. Of course, both banners linked to the homepages of the Mercedes-Benz C-Class and TUI Golf Academy respectively. The result: Two online banners by two different companies cooperating for mutual benefit.