We gave away plates with the shape of a Tums tablet to different restaurants. At first, when people got their food, they wouldn’t notice the message; but when they finished their meals, they would discovery it.

52 establishments received courtesy plates, delivering the message to more than 5,000 people in the first month. Also, more than 2,000 checks with a Tums sample were handed. Finally, establishments are keeping these plates until today; so this message will go on and on.