Cannes Lions
GREY MEXICO, Mexico City / GLAXO SMITH-KLINE / 2012
Overview
Entries
Credits
Execution
We decided to build the new TUMS DRIVE-IN, a mobile cabin that travels across the city saving the victims of this terrible enemy, fast food to go. We intercepted our victims as they left our enemy, giving them a sample of the Tums of their choice, with one message: “Fast food to go, fast relief to go”.
Outcome
More than 20,000 samples delivered and we let people know that Tums acts fast right after your food.
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