Cannes Lions
WIEDEN+KENNEDY, Portland / INTUIT / 2022
Overview
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Execution
The creatives and the director, kept every effect as practical as possible. Which meant building real rotating trap-doors chairs, spinning bookshelves, accordion walls, rolling apartments, lifesize latex body suits and shooting it all live on camera.
And while almost everything on set was built to be rolled, folded, or spun… we’re fairly certain these are the most stylish tax experts and rooms in the history of retractable commercial art.
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