Entire target received a personalised fruit case made of wood with fresh oranges with FOX logo stamped (laser technology), a two-piece FOX leaflet, designed as if it was an orange with the main messages outside and the TV brochure inside, an orange anti-stress ball and a Philippe Stark squeezer. The same day at the same time, a team appeared in the agencies offering fresh orange juice. Claim: "squeeze us". Phase two: the target will receive an orange with a brochure inside offering free trial and participate in a trip for two contests to the biggest orange producer: Brazil.

No sales data at this time, as the campaign was made the third week of April. FOX is quite happy with the first impressions they've received from the target. Some comments that we get from our contacts in the target: "if FOX wanted to be well known within the media people, they have achieved it!", "even the president of the Agency went to drink a fresh orange juice!", "it’s the most notorious thing we’ve received for a long time".