Cannes Lions

TV BRAVIA

RAPP, Paris / SONY / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

The ideaA TV tilted 6° allows optimal viewing.So if we walked with a 6° tilt, would our vision of the world be better? We turned this thought into a new philosophy.And created the character of Jürgen, its first follower."I lean, therefore I am. " - Jürgen Onderzug.

A true star should really meet his fans.A competition invites his fans to dedicate videos to him…One month later, the day of the official launch of the TV, Jürgen invites his thousands of Facebook fans for a happening on the Champs-Elysées and a totally 6° evening bash at the Sony Store.

Outcome

With all this free advertising,Jürgen receives nearly a million visits to his site in 3 weeks.Over 2,000,000 views for the report370,000 results on Google.more than 500 000 € media value."6° is a hit !"

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