Cannes Lions
REMO D6, Madrid / CHANNEL 13TH / 2003
Overview
Entries
Credits
Description
For three years, Channel 13th has been sending out this fantastic programme of despatches. A different one for each month. An extremely creative impact that encourages you to contact the channel, especially if you happen to be a journalist that is publishing a small article on the programme, or if you happen to be an advertiser who is going to advertise during the programme. Every so often direct sales remittances are sent, such as the one with the eyes.
Outcome
75% of the journalists included in the database made some reference to the third anniversary of the TV channel in their news media. A lot of phone calls were received from advertisers who congratulated our sales department with a big smile. What better way to start up a negotiation?
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