Cannes Lions

TV GUIDE

LOWE GGK , Vienna / KRONEN ZEITUNG NEWSPAPER / 2008

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objective: Create a Radio Commercial for Austria's leading TV-Guide, the Krone TV-Guide, in an ear-catching way.Idea: The Kronen Zeitung (Krone TV-Guide) delivers all TV highlights of the week in a glance, eg. the most thrilling films of the week. This is dramatically translated into the ‘Jaws’ theme tune.Note: This particular song needs a word with two syllables at the beginning. That’s is why the English version of ad starts with 'Monday' and not with 'Saturday' like in the original version.

Similar Campaigns

6 items

Watchmen: Remixed Reality

HBO, New york

Watchmen: Remixed Reality

2020, HBO

(opens in a new tab)