Cannes Lions
LOWE GGK , Vienna / KRONEN ZEITUNG NEWSPAPER / 2008
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Objective: Create a Radio Commercial for Austria's leading TV-Guide, the Krone TV-Guide, in an ear-catching way.Idea: The Kronen Zeitung (Krone TV-Guide) delivers all TV highlights of the week in a glance, eg. the most thrilling films of the week. This is dramatically translated into the ‘Jaws’ theme tune.Note: This particular song needs a word with two syllables at the beginning. That’s is why the English version of ad starts with 'Monday' and not with 'Saturday' like in the original version.
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