Cannes Lions

TV LISTINGS MAGAZINE

PHILIPP UND KEUNTJE, Hamburg / BAUER / 2010

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Overview

Entries

Credits

OVERVIEW

Description

To clearly communicate that TV Movie, one of Germany’s best-known TV listings magazines, is unbeatable when it comes to movies.

Execution

A tear-off calendar where every day features a different German or international movie. This simple method demonstrates TV Movie’s movie expertise.

Outcome

The calendar generated a great, positive response from the TV Movie subscribers. Calls and emails with congratulations and demands for more samples reached the TV Movie Service Centre.

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