After only 6 months, we reached a record 22 million contacts and over a million assassinations on jetueunami.com!All that with no media budget to support this direct campaign.All that with no consumer database purchase.This meant a record cost of 0.01 euro per contact, including production costs.And more importantly this meant a dramatic audience increase among our designated target: in just 6 months the audience of 13ème Rue increased by 25% among 20-35 year olds.