Cannes Lions

TV PROGRAMMES

DENTSU, Tokyo / SHIZUOKA BROADCASTING / 2006

Awards:

1 Shortlisted Cannes Lions
Film
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Description

A young viewer is fed up with a samurai drama whose plot is predetermined (so he knows exactly how the story ends), and tries to turn off the TV. Suddenly, a character (a samurai) in the drama begins negotiating with the viewer. The samurai uses all sorts of tactics to prevent the viewer from turning off the TV. This tug-of-war continues. Here, Shizuoka Broadcasting conveys the idea that it still provides "programs the audiences really want to watch."

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