Collaborating with various partners from casino resorts and speakeasy-style bars to liquor brands and high-end fashion retail outlets, we leveraged prominent presence within each of these consumer avenues to promote the series locally and nationally.• Caesars/Harrah’s.

• Bloomingdale’s.

• Canadian Club.

• Atlantic City Convention and Visitors Authority (ACCVA) targeting commuters from AC to NY.• Speakeasy-style bars in NY, LA, Chicago and Philadelphia.

The Speakeasy Promotion gathered over 2,300 total interactions from QR scans, mobile web page hits and WAP site views, helping to build press buzz and gain national attention in anticipation of the premiere.The series premiere of BOARDWALK EMPIRE had a grand opening Sunday, September 16, at 9pm with a 10.1/14 household rating and 4.8 million viewers – the best start for an HBO series since the 2004 premiere of Deadwood (which followed The Sopranos) and the top-rated scripted show across all broadcast and cable for the week of September 13.