Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AFROREGGAE CULTURAL GROUP / 2010
Overview
Entries
Credits
Execution
To promote the new season of Conexões Urbanas (Urban Connections) - a cable TV program which connects the different Brazilian social classes through culture, art and music - stylized images of people from different social classes were pasted onto utility poles in the streets of Rio de Janeiro, Brazil. This created hundreds of real urban connections spread throughout the city’s streets. Two days after pasting, a stencil was used to add the name and time of the new program.
Similar Campaigns
7 items