Cannes Lions

TV SHOW

LEO BURNETT IBERIA, Madrid / MTV / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

That´s why we created The Rescue Jacket. The jacket that helps you run away from a Disaster Date.The jacket also invites the poor jilted guy to whatch the Disaster Date of MTV to learn what NOT to do on a date.

Outcome

More happy ending dates, at least for one guy. More people with a new jacket. More people will know what NOT to do on a date.

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