Cannes Lions

TV SPORTS CHANNEL

WIEDEN+KENNEDY NEW YORK, New York / ESPN / 2006

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Overview

Entries

Credits

Overview

Execution

We created the "Without Sports" campaign, which imagined the consequences (negative, of course) of a world with no sports. We reached out to a wide variety of audiences - from women's basketball fans to skateboarders to soccer fanatics as well as to more "casual" fans - through multiple executions.

Outcome

During the 12 month period ending March 31st, ESPN's ratings were up more than 7% vs. the previous year. At the same time, the key brand pillars of relevance and differentiation had increased 3% and 6% respectively.

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