Cannes Lions

TV STATION

BUILD CREATIVE HOUSE, Tokyo / TELEVISION SAITAMA CO. / 2009

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One of the greatest enemies of a TV station is a remote control.

Television Saitama will take any measures in order not to let their audience use their remote control.In what appears to be a gardening programme the man encourages viewers to bury the remote control in the plant pot. He claims this will aid the growth of the plant. Once buried it is buried for good. Hence viewers cannot change the channel.

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