Cannes Lions

TWEET-O-COPY

OGILVY GERMANY, Frankfurt / TRIUMPH ADLER / 2013

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Triumph-Adler produces the TA DCC 2970, one of the fastest photocopiers in the world. But none of our prospective clients are aware of this super fast copier.

We wanted to find a new way to show our clients how fast this copier really is, on a medium they are already using themselves: Twitter.

In order to reach our clients directly we created a Twitter account for our copier and retweeted every single tweet of our target group in a split second.

With every retweet our clients got our message:

Copies faster @TA_Kopierer

Execution

In order to reach our prospective clients where they already are, we created a Twitter account for our fast copier and retweeted every single tweet of our target group in a split second.

With every retweet our clients got our message:

Copies faster @TA_Kopierer

Outcome

In the first three months of our campaign Tweet-o-Copy generated over 50,000 copied Tweets.

10% of our potential clients clicked our link which

directed them to more information about the copier.

20% of our clients became followers of

our account.

To our great surprise, sales of our copier TA DCC 2970 went up 500% compared to the same quarter of last year.

And we’re number 1 on Google search in our category.