Ookla, the global authority on the fastest Internet and Mobile networks, has acknowledged Batelco as the fastest network in Bahrain. Announcing the award with a traditional media campaign seemed like a waste of money as the primary audience is always hooked to their smartphones and laptops. Our aim was to engage them in an interesting fashion that would make them want to switch to Batelco.

A social campaign was launched with a 10-day duration. It began on Twitter but reached other social platforms due to users taking screenshots of the replies and posting them on Facebook & Instagram. Using Twitter’s direct messaging, we guided users to a custom made microsite where they entered their details and were then contacted by Batelco’s representatives to ensure a smooth switch of Internet providers.