Cannes Lions

TWIX

GREY INTERACTIVE WORLDWIDE, New York / M&M'S / 2002

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Overview

Description

The Twix website creates a hip, sonified online environment in Flash to reflect the brand's theme: It's all in the mix and appeal to the teens/young adults target of 12-24. A key site feature is the Dance Mix Maker, where visitors select and mix dance moves to create an animated dance piece that they can save or pass to friends. The site is also uniquely customisable. Home page utilities and promos scale and stow (see it-click and drag one!). The site soundtrack is user-selected and can be scratched using the turntable you see. Click Desktop Mix and the site will randomly rearrange itself, changing sizes, colours and positions of the elements.

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