The city was transformed into a very unusual contemporary art gallery, playing host to the exclusive works of the twenty selected artists. The works were off-loaded in central squares and plazas, main avenues, parks, near museums, at different well-known buildings. And beyond the media repercussions, the accessibility to the greater exhibition for the general public allowed Twizy to become a new social street icon. The exhibition consolidated itself as an authentic cultural attraction in the city and the target audience “socialized” the whole event in a very spontaneous manner, through photographs that flooded Facebook, Twitter, Instagram, etc.