Anim'Est is the biggest film festival in Bucharest and second biggest in Romania. More than 20,000 animation fans attend it's projections, conferences, workshops and special events every year and the number grows each edition. The now famous logo of the festival is a sheep with Mikey Mouse ears. In 2012, the advertising campaign invited the public to join "The miracle of animation". The main piece of communication was the spot in which the typical Romanian shepherd discovers a miraculous image in an onion. But the real miracle is revealed only when the animation starts to plays it's role.

The director was looking for the contrast between an American religious country song and the typical Romanian country side. He looked at the original soundtrack of the movie O Brother, Where Are Though? and due to the perfect match between the lyrics/tune and the action he chose In the Highways by The Peasall Sisters