Out in nature, predators are lucky if they manage to catch and eat one animal at a time, let alone two.

Nature Valley granola bars are packed in two-bar pouches, meaning that for once, nature is giving you two snacks in one go.

We highlighted this benefit through a humorous print campaign that demonstrates the unlikelyhood of getting two snacks at once when you’re out in nature.

To complement the playful tone of the campaign, we used a cartoon illustration style of art direction, which enhanced the humour of the idea.