Johnson & Johnson challenged Zentropy Partners to create an online game tie-in to their CBS 'Survivors All-Star' show sponsorship, to drive Tylenol sales. Visually, the game engages 'Weekend Warriors'/ Survivor fans by mimicking the show locale, wrapped in Tylenol branding. Experientially, the online flash game features a rotating simulation of the Survivor Tribal Council, where online users vote for the Survivor who best 'Pushed Through The Pain' for a weekly sweepstakes giveaway. Users can also earn additional sweeps entries two ways: 'Gain Immunity' with additional Tylenol purchases, and 'Make Alliances' by inviting friends to play.