Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / FONTYOU / 2015
Overview
Entries
Credits
Description
The creative idea is to play with day to day situations that older people could live and replace the old person by using a font and adding a taste of humor. To finally claim that even fonts get older but you hopefully can find fresh fonts on Fontyou.
An old font/person is sitting home when kids are playing football outside. Sometimes kids are sending the ball through the window which gets the old font more and more annoyed.
Execution
An old font/person died alone at home. All his cats finally eat him.