“Hankook Tire” has dominated the Korean tire market with an overwhelming market share.

Nevertheless, a lot of drivers assumed that imported tire brands would have better performance than Hankook Tire’s. With imported car market expanding in Korea, it was urgent to improve awareness of consumers since Hankook Tire could be seen to fall behind than imported tire brands in the competition.We didn't compare to other tire brands so that we emphasized to show the superiority of Hankook Tire. It was the most realistic moment that we showed to make people consider Hankook Tire as a hero for safe driving.What we focused on was not the car technologies to stop wheels at dangerous moment of braking, but the Hankook Tire’s capability to stop a car body by withstanding friction against the ground.When a car reaches its limits, Hankook Tire’s performance begins.